In this finance blog we analyze one of the sectors that more grows and that more can give to your company: Internet. The web is, undoubtedly, the point of view of every businessman, up to the point of going so far as to think that who is not in the web, is not. For it, we have wondered how to measure the reputation online of your company.
This one achieves with a series of hardware that they allow you to analyze the information relating to your company of a simple way. Also, the list that we show you is of free hardware, bearing in mind the times of crisis that they cover.
Therefore, the list of hardware to measure the reputation online of your company is the following one:
- Google Alerts. With this tool we can create personalized alerts so that news published as regards our company is sent to us.
- Blog search of Google. Searcher of Google for specific searches in blogs. Here we will be able to verify if someone is speaking about us in some blog.
- Technorati. It is a question of a directory of blogs that allows to realize searches for subject-matter, key word, and segment for language.
- Binnacles. Model very similar to that of Technorati, but in Castilian and developed in Spain.
- BlogPulse. Tool developed by Nielsen that allows to see graphically the volume of mentions of the chosen terms of search and realize the comparative one for a period of up to 6 months.
- Wikio. Directory, so much of blogs as of mass media that it allows to realize searches and encontar comments and articles about our company.
- Twitter Search. Searcher especially on what one comments in real-time across Twitter.
- Swotti (Relevantie). It is a question of a searcher where inserting the name of our company we will be able to see the opinions and comments that exist in the network on us (dividing them in the most excellent, the best, the worst, or the most recent), also it shows the photos and videos that it finds on the company.
- Social Mention. With this tool also we can investigate about the comments, opinions and articles about our company. We can see the comments as they come of blogs, microblogs, bookmarks …
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