The self-propelled company Toyota is in the “eye of the hurricane” for a series of damages in several thousands of his motorcars already located on the market. If there will be complicated the moment through that the monster lives self-propelled that the proper President of the signature had to go out to apologize for the events. Next, this finance blog will give more details about the bad moment along which Toyota goes along and that threatens to cause millionaire losses.
In the middle of 2009, this blog was informing that the company Toyota was leading the category “motorcars“ of the last edition of Brandz Top 100 Most Valuable Global Brands, un ranking prepared by the company Millward Brown Optimor. That is to say that was considered to be the most powerful and successful mark (with a value of mark for 29.907 million dollars) in what self-propelled it refers to the sector.
But since not everything is always “a color of rose”, now Toyota happens for a moment complicated, since it will have to withdraw from the world market a whole of 437.000 units of his hybrid model Prius, according to the international press.
What is the reason of this decision of Toyota? The fact is that the company will check every Prius unit for a possible problem in the brakes, reported the news agency EFE, which he added that they must have realized reviews to eight million vehicles of Toyota. It is important to emphasize that this will cost several million dollars to the arks of self-propelled company.
A few days ago the president of Toyota, the Japanese Akio Toyoda, decided to realize a press conference to apologize for the caused problems.
Toyota has lost 30.000 million dollars, in actions, from the second January two weeks, he published the web site of the newspaper El Pais of Spain.
As regards this topic, and to finish this journalistic article, it is necessary to add that in the last hours the authorities of Toyota decided that they will not accept an important distinction that would be given him by the government of Japan, he reported the web site ElUniverso.com, that he gathered AP informations. The same one there would be related to the energy efficiency of his at present polemic hybrid model Prius, which should be had extracted of the market by serious problems in his brakes.
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